File Usage Guidelines & Logo Submissions

It is no secret in the print world that when it comes time for a customer to submit a logo file, both the customer and the print shop are left in a never-ending circle of “wrong file” or “the colour did not come out the way I expected.”

To help alleviate some of the issues surrounding submitting your logo to a printer, we have outlined the different types of file formats along with different colours to assist during these instances.

This information aligns with the logo files you will receive through our Logo Design rates.

What file format should I give my printer?


An EPS is a vector-based file, which in it’s simplest terms means it has unlimited resolution. It can be reproduced at any size without any loss of quality. This is the file you will send to anybody who is going to print something for you. You will not be able to view this file unless you have special design software. Keep this file safe! You will never want to lose this file format as it can create all other formats.


An alternative to an EPS. This file format also contains a vector-based file, except most can view this file and see its contents. Some companies may ask for this version, but it’s normally a best practice to send them an EPS before a PDF. Only those with special design software will be able to edit this file.


A JPG is a pixel-based file. It’s main function is for screen/digital mediums such as a website, social media, or email signatures. If you do not require a transparent background (being able to see through the background), a JPG is right for you. JPG’s can be used in both RGB or CMYK colour formats — RGB when dealing with electronic screens such as websites or TV; CMYK for such things as the letterhead you are creating in Microsoft Word, or another printable item you are creating yourself. Never enlarge a JPG as it is pixel-based. Your logo will become blurry.


A PNG is also a pixel-based file. It’s main function is for screen/digital mediums such as a website, social media, or email signatures. The only difference from a JPG is a PNG contains a transparent background, which will allow the background of the object you are placing your logo on to be visible without a box around your logo.

What colour format should I give my printer?


PMS refers to a Pantone Matching System, which simply means a colour system that will ensure the exact replication of your logos colours each time it is printed. Also referred to as a “Pantone” colour, use this logo colour format when printing a file with minimal colours (typically brand colours only) from a commercial printer.


CMYK is a four-colour printing process, used to describe the printing process itself. It stands for Cyan, Magenta, Yellow, and Key (Black); the inks that are used in commercial printing. Best used when dealing with images or artwork that contain multiple colours.


RGB is a method of creating colours from Red, Green, and Blue. It is sometimes used when describing a display or monitor. Use this colour logo format when dealing with screen/digital mediums.