0-9

Pronounced “one over zero”, 1/0 refers to the front (first number) and backside (second number) colour of a printed two-sided material. In most cases, “1” refers to black ink but some printers may reference this number when speaking about a spot colour (see Spot Colour). “0” is the designation for no colour printed on that side of the material. In simpler terms, this item would be printed black ink on the front and blank on the back.

Pronounced “one over one”, 1/1 refers to the front (first number) and backside (second number) colour of a printed two-sided material. In most cases, “1” refers to black ink but some printers may reference this number when speaking about a spot colour (see Spot Colour). In simpler terms, this item would be printed black ink both sides.

Pronounced “four over zero”, 4/0 refers to the front (first number) and backside (second number) colour of a printed two-sided material. The number “4” refers to the full-colour print process (see Full-Colour). “0” is the designation for no colour printed on that side of the material. In simpler terms, this item would be printed full-colour on the front and blank on the back.

Pronounced “four over one”, 4/1 refers to the front (first number) and backside (second number) colour of a printed two-sided material. The number “4” refers to the full-colour print process (see Full-Colour). In most cases, “1” refers to black ink but some printers may reference this number when speaking about a spot colour (see Spot Colour). In simpler terms, this item would be printed full-colour on the front and black ink on the back.

Pronounced “four over four”, 4/4 refers to the front (first number) and backside (second number) colour of a printed two-sided material. The number “4” refers to the full-colour print process (see Full-Colour). In simpler terms, this item would be printed full-colour on both sides.


A

Any change made by the customer after copy or artwork has been given to the service bureau, separator or printer. The change could be in copy, specifications or both. Also called AA, author alteration and customer alteration.

Coating in a water base and applied like ink by a printing press to protect and enhance the printing underneath.

All original copy, including type, photos and illustrations, intended for printing. Also called art.

Part of lowercase letters, such as h and b, that rises above its x height.


B

A term that refers to printing that extends to the very edge of a sheet or page after trimming.

If a design has a background image or colour that extends all the way to the edge you will need to make sure that the design extends out to the bleed line to avoid any potential white space after the product is cut to its final trim size

The main text of work not including the headlines.

A finished paper stock of 50gsm or more used for writing or printing.

A brand is an expression of a company’s identity along with the perception that people have about the company. Although this is not necessarily a tangible thing, it can be expressed in a number of ways such as in the way the company expresses itself through the way the company looks, the colours they use, the logo that helps identify them, and even the writing style they use. All of these factors play a roll in the overall ‘brand’ of a company. A well-constructed brand can help with company growth, loyalty and set itself apart from its competitors.

A brand identity is an asset such as a logo, wordmark, or proprietary imagery that is used to easily identify a company, business entity, or group

General term referring to paper 6 points or thicker with basis weight between 90# and 200# (200-500 gsm). Used for products such as index cards, file folders and displays.


C

Abbreviations for coated one side and coated two sides in reference to paper stock

Abbreviation for cyan, magenta, yellow and key (black), the four process colors.

Paper with a coating of clay and other substances that improves reflectivity and ink holdout. Mills produce coated paper in the four major categories cast, gloss, dull and matte.

To organize printed matter in a specific order as requested.

Is a set of distinct colors that are used in combination to express a certain feeling, brand identity, or mood

Category of thick paper used for products such as posters, menus, folders and covers of paperback books.

Lines near the edges of an image indicating portions to be reproduced. Also called cut marks and tic marks.

One of the four process colors. Also known as process blue.

Coil Binding, also known as Spiral Binding is a book binding process that secures the pages and cover of a book using a durable plastic or metal coil that resembles a long spring.


D

To cut irregular shapes in paper or paperboard using a die.

Considered as “dots per square inch,” a measure of output resolution in relationship to printers, image setters and monitors. The greater the DPI, the finer the print.

Flat (not glossy) finish on coated paper; slightly smoother than matte. Also called suede finish, velour finish and velvet finish.


E

To press an image into paper so it lies above the surface. Also called cameo and tool.

Computer file containing both images and PostScript commands. Abbreviated EPS file.

Printing method using a plate, also called a die, with an image cut into its surface.

To use chemicals to carve an image into metal, glass or film.


F

(1) Surface characteristics of paper. (2) General term for trimming, folding, binding and all other post press operations.

To foil stamp and emboss an image. Also called heat stamp.

Size, style, shape, layout or organization of a layout or printed product.

Technique of printing that uses black, magenta, cyan and yellow to simulate full-color images. Also called color process printing, full color printing and process printing.


G

Consider the light reflecting on various objects in the printing industry (e.g., paper, ink, laminates, UV coating, varnish).

Arrangement of type and visual elements along with specifications for paper, ink colors and printing processes that, when combined, convey a visual message.

Professional who designs, plans and may coordinate production of a printed piece.

The unit of measurement for paper weight (grams per square meter).

In the book arena, the inside margins toward the back or the binding edges.


H

A specific color such as yellow or green.


I

Arrangement of pages so they will appear in proper sequence after press sheets are folded and bound.


J


K

A strong brown paper used for wrapping and to make grocery bags and large envelopes.


L

A thin transparent plastic sheet (coating) applied to usually a thick stock (covers, post cards, etc.) providing protection against liquid and heavy use, and usually accents existing color, providing a glossy (or lens) effect.

In North America, 8 1/2′ x 11′ sheets. In Europe, A4 sheets.

A company, partnership or corporate creation (design) that denotes a unique entity. A possible combination of letters and art work to create a “sole” entity symbol of that specific unit.


M

Space around the edge of the printed material.

Flat (not glossy) finish on photographic paper or coated printing paper.

A working sample of the artwork used for reviewing format, layout, or content.


N

Paper coated with chemicals that enable transfer of images from one sheet to another with pressure from writing or typing.


O

Printing technique that transfers ink from a plate to a blanket to paper instead of directly from plate to paper.

A typeface in which the characters are formed with only the outline defined rather than from solid strokes.


P

One side of a leaf in a publication.

Total number of pages that a publication has. Also called extent.

The registered tradename of a popular ink color matching system

To bind sheets that have been ground at the spine and are held to the cover by glue. Also called adhesive bind, cut-back bind, glue bind, paper bind, patent bind, perfecting bind, soft bind and soft cover.

Taking place on a press or a binder machine, creating a line of small dotted holes for the purpose of tearing-off a part of a printed matter (usually straight lines, vertical or horizontal).

Short for picture element, a pixel is a singular dot made by a computer, scanner or other digital device. Abbreviated px.

Obsolete reference to Pantone Matching System. The correct trade name of the colors in the Pantone Matching System is Pantone colors, not PMS Colors.

This refers to the colours used for four-colour process printing: yellow, magenta, cyan and black. Also known as full colour printing

Test sheet made to reveal errors or flaws, predict results on press and record how a printing job is intended to appear when finished.


Q


R

An image created with a fixed number of pixels that can easily be scaled down, but cannot be scaled up past the original number of pixels without image degradation

500 sheets of paper.

Sharpness of an image on film, paper, computer screen, disc, tape or other medium.

S

To bind by stapling sheets together where they fold at the spine, as compared to side stitch. Also called pamphlet stitch, saddle wire and stitch bind.

Alternate term for dull finish on coated paper.

In design, scaleability describes how big or how small you can make an image without having the image degrading. Vector images are considered very scaleable, whereas a photo or raster image has limited scalability.

To compress paper along a straight line so it folds more easily and accurately. Also called crease.

Method of printing by using a squeegee to force ink through an assembly of mesh fabric and a stencil.

Usually in the book arena, a publication not having a cover stock. A publication only using text stock throughout.

Back or binding edge of a publication

Two pages that face each other and are designed as one visual or production unit.

Any surface or material on which printing is done.


T

Newsletter with trim size 11″ x 17″ or A3.

Computer file format used to store images from scanners and video devices. Abbreviated TIFF.

Concerning a printing project’s basic details in regard to its dimensions. A standard layout.

A pattern used to draw illustrations, make page formats, or layout press sheets. A template may be a physical object that guides a pencil, an underlay for a light table, or a computer file with present formats or outlines for the final printed piece.

Designation for printing papers with textured surfaces such as laid or linen. Some mills also use ‘text’ to refer to any paper they consider top-of-the-line, whether or not its surface has a texture.

This is the area between the safety line and the bleed line. Due to tiny imperfections in printing processes, this small area of your product is where the cut will occur.

The size of the printed material in its finished stage (e.g., the finished trim size is 5 1\2 x 8 1\2).

Set of characters with similar design features and weight. Garamond Light is a typeface. Also called face.

Group of typefaces with similar letter forms and an unique name. Garamond, including all weights and styles, such as light, semibold and bold italic, is a type family. Also called family of type.

Characteristic of a typeface, such as bold, italic or light.

  1. The art and science of composing type to make it legible, readable and pleasing.
  2. The arrangement of type on a page.

U

Paper that has not been coated with clay. Also called offset paper.


V

Is a scalable image that is created with paths and points that can be scaled mathematically without degradation as compared to a raster image.


W

Traditionally, a watermark is a translucent logo on paper created during manufacturing by slight embossing from a dandy roll while paper is still approximately 90 percent water. However in today’s digital world, a watermark is simply a translucent logomark on a finished work of art that is often use to designate the owner, creator, or publisher of the artwork

  1. In a printed product, a die-cut hole revealing an image on the sheet behind it. (ie: the address window of an envelope)
  2. On a mechanical, an area that has been marked for placement of a piece of artwork.

A wordmark is a type of logo where only text is used. This is also known as logotype.

X


Y


Z